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WordPress integration
The WordPress integration lets you keep the site you already have. Studio handles ideation, drafting, review and image generation, then publishes the approved article into WordPress through the REST API.
What the WordPress integration writes
| Element | Behaviour |
|---|---|
| Post title and body | Written as HTML, with formatting preserved |
| Status | Draft or publish, your choice per channel |
| Featured image | Uploaded to the media library and attached |
| In-article images | Referenced at their Studio URLs. They are not copied into the media library |
| Slug | Set explicitly, and a slug collision fails the publish loudly instead of letting WordPress silently rename it |
| Author | The application user you connect |
Publishing is idempotent. Re-running a publish updates the existing post rather than creating a duplicate.
What the WordPress integration can be used for
WordPress can be used for automated blog publishing with an editorial gate, so nothing reaches the site unreviewed.
WordPress can be used for a staged rollout, publishing as draft for the first weeks and switching to live once the team trusts the output.
WordPress can be used for content refresh at scale, updating existing posts rather than only adding new ones.
WordPress can be used alongside a Studio-hosted site, if you are migrating gradually and want both fed from one pipeline.
WordPress can be used as the publishing surface while measurement stays first-party, because the tracker sits on the WordPress site independently of the plugin ecosystem.
WordPress combined with other integrations
| Combination | What it gives you |
|---|---|
| WordPress + Search Console | Articles briefed from proven query demand, published straight into the site |
| WordPress + social channels | One publish fans out to every channel automatically |
| WordPress + first-party tracker | Per-article performance without a plugin that phones home |
| WordPress + company brain | Articles grounded in your own documents rather than generic web knowledge |
| WordPress + Shopify | Content that promotes products that are actually in stock |
What you need to connect WordPress
- The site URL
- A WordPress user with the author or editor role
- An application password for that user, generated in the WordPress profile screen
Frequently asked
Does it install a plugin? No. It uses the REST API that ships with WordPress.
Will it overwrite posts I edited by hand? Only if you re-run a publish for that article. Manual edits in WordPress are not synced back, so treat WordPress as the publishing surface and Studio as the source.
Can it publish to WooCommerce products? Not today. Articles and pages are supported.
Does it set categories and tags? Not yet. Set your default category in WordPress; taxonomy mapping is on the roadmap.