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Instagram integration
The Instagram integration publishes to an Instagram business or creator account through the Graph API. Studio generates the caption, picks or generates the image, and publishes on approval.
What the Instagram integration supports
| Capability | Status |
|---|---|
| Single image with caption | Yes |
| Caption length | Up to 2,200 characters, enforced before publishing |
| Scheduled publishing | Yes |
| Approval gate | Yes |
| Carousels | Not yet, on the roadmap |
| Video and reels | Not yet |
| Clickable links | No. Instagram captions do not render links |
Because captions carry no clickable link, Studio writes Instagram variants with a call to action that works without one, rather than pasting a URL nobody can tap.
What the Instagram integration can be used for
Instagram can be used for visual repurposing of written content, turning an article into a caption and a generated image rather than a screenshot of text.
Instagram can be used for scheduled publishing with a queue that respects the account's rate limits.
Instagram can be used for consistent brand imagery, because generated images follow the site's own visual guidelines rather than a stock library.
Instagram can be used for approval-gated social output, so nothing publishes to a brand account unreviewed.
Instagram combined with other integrations
| Combination | What it gives you |
|---|---|
| Instagram + content pipeline | An article becomes a caption and a carousel automatically |
| Instagram + Shopify | Product posts driven by what is actually in stock and selling |
| Instagram + company brain | Captions grounded in your own product and brand material |
What you need to connect Instagram
- An Instagram business or creator account
- A linked Facebook page, which the Graph API requires
- OAuth authorisation from Studio
Frequently asked
Can it post to a personal Instagram account? No. The API only supports business and creator accounts.
Can it post stories or reels? Not today. Single-image feed posts are supported; carousels and video are on the roadmap.
Do links work in captions? No, and no tool can change that. Studio writes Instagram copy that does not depend on one.