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Bluesky integration

The Bluesky integration publishes through the AT Protocol using an app password rather than your account password. Three hundred characters is a hard limit, so the generated variant is written to fit rather than trimmed to fit.

What the Bluesky integration supports

CapabilityStatus
Text postYes
Text lengthUp to 300 characters, enforced before publishing
Link validationYes. A link that does not resolve fails the publish instead of going out broken
Scheduled publishingYes
Approval gateYes
ImagesNot yet, on the roadmap
VideoNot yet
PollsNo

What the Bluesky integration can be used for

Bluesky can be used for reaching an audience that left the larger networks, without adding a manual posting step.

Bluesky can be used for link distribution that does not go out broken, because the URL in the post is checked before it publishes.

Bluesky can be used for high-frequency short-form posting at a cost of zero extra editorial effort.

Bluesky can be used as a low-risk place to test a headline before the same idea goes out on the channels that matter more.

Bluesky combined with other integrations

CombinationWhat it gives you
Bluesky + content pipelineA 300 character variant per article, generated, not truncated
Bluesky + first-party trackerWhether the channel sends traffic worth the slot in the queue
Bluesky + LinkedInThe same idea in two very different registers, from one approval

What you need to connect Bluesky

  • A Bluesky handle
  • An app password generated in Bluesky settings. Never the account password

Frequently asked

Can it post video or images? Not yet. Text posts with links today.

Does it use my real password? No. An app password, which you can revoke at any time without changing your login.