Appearance
Threads integration
The Threads integration publishes to a Threads account through the Threads API. The 500 character limit makes this the channel where the generated variant matters most, because a truncated article opening reads as a truncated article opening.
What the Threads integration supports
| Capability | Status |
|---|---|
| Text post | Yes |
| Single image post | Yes |
| Video post | Yes |
| Polls | Yes |
| Topic tag | Yes |
| Clickable links | Yes |
| Text length | Up to 500 characters, enforced before publishing |
| Carousels | Not yet |
What the Threads integration can be used for
Threads can be used for short-form repurposing, condensing an article to a single idea instead of an excerpt.
Threads can be used for link-carrying social distribution, unlike Instagram, so traffic returns to the site.
Threads can be used alongside Instagram from one approval queue, with distinct copy for each.
Threads can be used for scheduled publishing at a cadence that suits a fast-moving feed.
Threads can be used for poll-driven engagement, generated from the question an article raises.
Threads combined with other integrations
| Combination | What it gives you |
|---|---|
| Threads + content pipeline | A 500 character variant written for the channel, not truncated |
| Threads + Instagram | Two Meta channels covered from one article, two different registers |
| Threads + first-party tracker | Traffic and conversions attributed to the channel |
What you need to connect Threads
- A Threads account linked to an Instagram business or creator account
- OAuth authorisation from Studio
Frequently asked
Are polls supported? Yes. Threads is one of the two channels where Studio publishes polls today, alongside Telegram.
Does it thread multiple posts together? Single posts and carousels today.