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TikTok integration
The TikTok integration is the end of a longer pipeline than the other channels. An article becomes a storyboard, the storyboard becomes scenes with narration and ambient audio, the scenes render to vertical video, and the video publishes to TikTok on approval.
What the TikTok integration supports
| Capability | Status |
|---|---|
| Video post | Yes. A rendered video asset is required |
| Title and description | Yes, up to 2,200 characters |
| Scheduled publishing | Yes |
| Approval gate | Yes |
| Photo mode and carousels | Not yet |
| Clickable links | No, bio only |
| Required video ratio | 9:16 |
What the TikTok integration can be used for
TikTok can be used for turning written expertise into short video without a camera, a studio or an editor.
TikTok can be used for repurposing one article across formats, since the same storyboard also feeds the other vertical video surfaces.
TikTok can be used for consistent output cadence, because rendering is a pipeline step rather than a production day.
TikTok can be used with review before publication, so a rendered video is watched and approved before it reaches the account.
TikTok combined with other integrations
| Combination | What it gives you |
|---|---|
| TikTok + video storyboards | Article to storyboard to rendered vertical video, in one pipeline |
| TikTok + Instagram | The same render published to both vertical surfaces |
| TikTok + company brain | Narration written from your own material, in your own terminology |
| TikTok + first-party tracker | Bio-link traffic measured against everything else |
What you need to connect TikTok
- A TikTok account with content posting permission
- OAuth authorisation from Studio
Frequently asked
Do links work in captions? No. TikTok allows a link in the bio only, which is why traffic from this channel is measured differently.
How long does a render take? It depends on the storyboard length. Rendering is a pipeline step with its own cost controls, so a long batch is estimated before it runs.
Can I publish without a video? No. TikTok distributions need a rendered video asset attached; a text-only distribution will not publish.