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Facebook integration
The Facebook integration publishes to a Facebook page through the Graph API. Unlike Instagram, links are clickable, so Facebook is usually the channel that carries traffic back to the site.
What the Facebook integration supports
| Capability | Status |
|---|---|
| Photo post with message | Yes |
| Clickable links in the message | Yes |
| Text length | Up to 63,206 characters, so effectively not a constraint |
| Scheduled publishing | Yes |
| Approval gate | Yes |
| Carousels | Not yet, on the roadmap |
| Video | Not yet |
| Polls | Not yet |
What the Facebook integration can be used for
Facebook can be used for driving traffic back to your own site, because the link preview is clickable and the URL carries campaign parameters your tracker reads back.
Facebook can be used for page post automation without a third-party scheduler holding your page token.
Facebook can be used for long-form social copy, since the character limit is effectively not a constraint.
Facebook can be used for approval-gated brand publishing, in the same queue as every other channel.
Facebook combined with other integrations
| Combination | What it gives you |
|---|---|
| Facebook + first-party tracker | Real traffic and conversion from the channel, measured on your own site |
| Facebook + Instagram | One approval, two Meta channels, each with its own variant |
| Facebook + content pipeline | A page post generated on every article publish |
| Facebook + Shopify | Revenue attributed to social posts rather than guessed at |
What you need to connect Facebook
- A Facebook page and admin rights on it
- OAuth authorisation from Studio, which stores a page token
Frequently asked
Can it post to a personal profile? No. Pages only, which is what the API supports.
Are polls supported? Not yet on Facebook. Telegram is the channel where Studio publishes polls today.
Does it manage ads? No. This integration publishes organic content. Paid media is covered by the Google Ads integration on the reporting side.