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Pinterest integration
The Pinterest integration publishes pins to a board on a Pinterest business account. Pinterest behaves more like a search engine than a feed, which makes it the channel where evergreen content keeps earning long after publication.
What the Pinterest integration supports
| Capability | Status |
|---|---|
| Pin with image and destination link | Yes |
| Description length | Up to 500 characters, enforced before publishing |
| Board selection | Yes, per channel |
| Scheduled publishing | Yes |
| Approval gate | Yes |
| Idea pins with multiple images | Not yet |
| Video pins | Not yet |
Generated pin images are produced at 2:3 rather than reused from the article header, because a landscape image in a portrait feed loses before it is read.
What the Pinterest integration can be used for
Pinterest can be used for evergreen traffic, since a pin keeps surfacing in search months after it was published.
Pinterest can be used for product discovery, with the destination link pointing straight at the product page.
Pinterest can be used for visual repurposing of written guides, where the article is the source and the pin is a purpose-built asset.
Pinterest can be used for board-level topic organisation, matching your content categories to boards.
Pinterest combined with other integrations
| Combination | What it gives you |
|---|---|
| Pinterest + Shopify | Pins for products that are in stock, linked to the product page |
| Pinterest + content pipeline | A purpose-built 2:3 asset per article, not a cropped header |
| Pinterest + first-party tracker | The long tail of pin traffic, attributed months after publication |
| Pinterest + Search Console | Two search surfaces briefed from the same demand data |
What you need to connect Pinterest
- A Pinterest business account
- OAuth authorisation from Studio
- The board to publish to
Frequently asked
Which image ratio should I use? 2:3. Studio generates at that ratio by default.
Can it create boards? Boards are chosen, not created. Create them in Pinterest and select one per channel.
Can it post video pins? Not yet. Image pins with a destination link today.